Custom AI Training · Sales Teams

We don't lecture your reps on AI. We change how they sell, for good.

Two days built on your real pipeline, your real calls, and your real CRM. Every rep builds a working tool before they leave the room. Start with one team. Prove it with your numbers. Then roll it out.

We build with you, not at youNew habits, not notesYou own what we build
Teams that build with Prime
A1 Garage DoorTrimlightLawShift
01 · The Offering

We build the training around your team.

We don't teach AI theory. First we find the one thing costing you deals. Then we build the two days around it.

We talk to at least 5 people on your team before we build a thing. That means your sales leader, a manager, and reps who sell every day.

Then we dig into your data. We study your call recordings, your CRM, and your win and loss numbers. That shows us where deals slow down and where AI helps most.

What we find shapes every tool and every exercise. You approve the plan before we run a single minute of it.

5+ interviewsCall recordingsCRM dataWin / loss reviewPipeline stages
01

Built on your pipeline

Your calls. Your buyers. Your objections. Your CRM. Not a fake demo company.

02

New habits, not notes

Reps get a win on day one. That is what makes it stick after we leave.

03

Every rep builds one

Each person leaves with a tool tied to their own quota, not a page of notes.

04

You own the tools

You build them with us. They live in your business, not in our slide deck.

02 · Example Agenda

Two days, built around how your team sells.

This is a template. We build your real agenda from our prep calls and the data we review with your team.

Day 01
The why, and the tools that change how reps work
Morning · Set the stage
  • Check-in: where each person is with AI, and the number they own
  • Why now: what is already working for teams like yours
  • What we found in your calls and CRM, and what we plan to fix first
  • The top five ways sales teams use AI right now
Mid-morning · 5 habits that stick
  • Use it daily. Learn one new skill each week. Try it on a live deal.
  • Share wins in your pipeline meeting, and record them for your team library
Late morning · Claude and Claude Cowork
  • Set it up, make it sound like you, then learn to write better prompts
  • Team challenge: each group builds a prompt for their own accounts and shares it
Afternoon · Daily tools for reps
  • Call prep and account research in minutes instead of a whole afternoon
  • Turn call notes into the next email, and handle objections pulled from your own calls
  • Live drill: take one stuck deal and build the plan to move it
From a past workshop

An HR leader at a $100M home services firm built a tool that reads hundreds of resumes in three minutes. It saves about three hours per hire. She built it live, in the room. Reps use the same trick to sort new leads.

Day 02
Build the tools into the daily sales routine
Morning · Three levels of AI
  • Quick wins: custom outreach, one-page proposals, account research on demand
  • Custom helpers: a tool that answers product questions and drafts RFP replies
  • Full workflows: build one start to finish, with the tools your team already uses
Midday · We build one live
  • We pick the workflow during prep. Often follow-up, handoffs, or CRM clean-up.
  • Your team watches us build it in the room, step by step
  • We hand it over when it works. It is yours to use and grow.
Afternoon · Build your own, then wrap
  • Small groups pick their own problem and build their own tool
  • A simple plan to keep it going, plus the AI Champions Program if you want it
From a past workshop

A finance team at a home services company built a tool that answers questions about their numbers in plain English. They kept building on it after we left. Reps use the same setup for pricing questions on a live call.

03 · Outcomes

What your team walks out with.

01

Every rep leaves with tools they built, already aimed at their own accounts.

02

Managers get a scoreboard. What changed, hours saved, and a plan for the next team.

03

Less busywork. More time in front of buyers. Faster answers on the things that stall deals.

04

You keep it all. The tools, the workflows, and the guides you can use to train new reps.

Built in past workshops
3 min
To read hundreds of resumes. Saves about three hours per hire. Built live by an HR leader.
Plain English
A finance team's tool that answers questions about their numbers. Still in use after we left.
Included

12 months of access

Your team gets a full year in our training library, up to 25 seats. Recorded demos, prompt templates, tool picks, and a monthly update so nobody falls behind.

04 · Who this is for

Built for the leader who owns the number.

You run sales, rev ops, or enablement. You need your reps to actually use this, not another tool nobody opens.

More from the team you have

Faster ramp. Less busywork. More selling time against the same quota. No new hires needed.

Reps who solve, not ask

Trade "who can help me with this" for "here is the tool I built to handle it."

Skills that stay

Your team keeps the skill, and it all runs inside the rules your company already has.

› CRO / VP Sales› Sales Enablement› Revenue Operations› Sales Managers› L&D and Talent
Security & fit

How this fits your stack

We work with your IT and security teams, not around them. We pick tools you already use and already approve, including your CRM. We agree on how your data gets handled before we start. That way your security and buying teams know what to expect up front.

The path

Start with one team. Grow from there.

The two days are the first step. Once one team is shipping and you have the numbers, the next move is an easy call.

Step 01 · Pilot

One team, two days

Start with a single sales team. Ship real tools. Track what changed.

Step 02 · Prove

The next team

Run it again for the next region or group, now with numbers behind it.

Step 03 · Scale

Company-wide

Roll it out across the company, with your own people leading it.

Want it to spread faster? The AI Champions Program trains leads in each department, so the skill keeps growing after we leave.

Next step

Book a call with Joe Reed.

Joe Reed runs client activation at Prime. He will walk you through the interviews, shape the two days around your team, and make sure it is a fit before anything moves.

Grab a time on Joe's calendar →
Joe Reed · Head of Client Activation · Prime AI